‘The 2017 Miss America Competition’ Makes ABC the No. 1 Non-Sports Net in Its 2-Hour Time Period in Adults 18-49
The ratings are in! “The 2017 Miss America Competition” (9:00-11:00 p.m. – 6.2 million and 1.3/4 in AD 18-49) was up against big NFL-fueled competition from the season premiere of NBC’s Sunday Night Football (New England-Arizona) and Fox’s NFL overrun-inflated lineup (NY Giants-Cowboys), ABC’s Sunday 9:00-11:00 p.m. telecast of “The 2017 Miss America Competition” gained 1.3 million viewers (5.6 million to 6.9 million) and 27% in Adults 18-49 (1.1/3 to 1.4/5) from its first half-hour to its final half-hour. During its final half-hour from 10:30-11:00 p.m. as Miss Arkansas Savvy Shields was crowned, “The Miss America Competition” drew 6.9 million viewers and a 1.4 rating, 5 share with young adults. ABC was the No. 1 non-sports network in the 2-hour time period with Adults 18-49 (1.3/4).
“The 2017 Miss America Competition” delivered ABC’s biggest non-sports audience in the time slot in 8 weeks and equaled a 9-week high with young adults – 7/17/16 and 7/10/16, respectively.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 9/11/16.
About The Miss America Organization
The Miss America Organization, a 501(c) 4 non-profit corporation, awards millions of dollars in annual college scholarship assistance making it the largest scholarship program for women in the United States. MAO is comprised of 52 licensed organizations which includes all 50 states, Washington, D.C. and Puerto Rico. MAO contestants contribute over 500,000 hours of community service annually and have raised over $14 million for Children’s Miracle Network Hospitals and Miss America scholarships since 2007.
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